Wine is wonderful and fun, yet we noticed that people often make a big, uptight fuss about it. Many feel they have to apologize if they don't know anything about wine. We think that’s a shame, because wine should be accessible to everyone, even if you aren't an expert or don't want to break the bank, but simply want to enjoy a delicious glass.

We realized, however, that the current retail landscape wasn't really catering to this need. Supermarkets served the lower end of the market well, and high-end wine shops served the top end, but there wasn't much choice for the market segment in between. Our old consulting instincts kicked in, and that’s how Wynboer was born.

Affordable wines

We focus on wines at accessible price points. We also always stock special gems for special occasions or wonderful gifts. Additionally, every month we feature a rotating selection of wines on offer, as well as temporary Limited Edition wines.

Unbeatable value for money

Given the incredible amount of wine available and the difficulty of choosing, we make sure to select only the very best. We don’t offer a selection of 500 wines but just the best ones. We do this in several steps. We start with a thorough data analysis to identify which wines receive the highest ratings. Once we find promising wines, our professional tasting panel gets to work. If they consider a wine a success, we launch a pilot program lasting several months in our store and at our seasonal tasting events. The wine stays in our range if you enjoy it too.

Convenience, convenience, and more convenience

Wine is complicated enough, so we want to make things as easy as possible for you. The wines are organized into clear profiles, and each one comes with easy-to-digest information. If you’re still having trouble, you can also use the navigation guides or ask us for help.